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20%
More than one in five Germans (20%) identifies as part of the LGBTQIA+ community, and one in ten (10%) is unsure. Queerness has therefore long been a part of society. The largest group of those who identify as part of the community is between 25 and 34 years old (28%). (In this way, they form the golden mean of the target groups for the audience.)
This is the finding of a new study by the non-profit organization Queermentor and the market research company Appinio with a focus on LGBTQIA+ Community, Allyship and CSD from June 2024. “Nevertheless,” the results conclude, “it is also clear from the results that more efforts are needed to give queerness more visibility in the future…”
THE MEDIA DOES NOT REFLECT THIS PROPORTION OF THE POPULATION IN ANY WAY!
The survey “Vielfalt im Film” (“Diversity in Film”), co-initiated by the Queer Media Society in 2019 and supported by a broad alliance of industry representatives, associations and initiatives of marginalized groups, takes a first and important step towards a nationwide survey on diversity and discrimination experiences of filmmakers in front of and behind the camera. The first results have now been published.
In October 2021, the University of Rostock published the “Visibility and Diversity” progress study. The head of the study, Prof. Dr. Elizabeth Prommer, summed up: “The results show that our television programming does not yet reflect the diversity of the population.” For queer representation, it is noted that “only about 2 percent of the people covered during the observation period were not heterosexual.” Visible characters were only homosexual (0.9%) and bisexual (1.3%). In 27.4%, sexual orientation was “not discernible.”
There are no representative surveys regarding the music, advertising and games industry, the print media, publishing and stage entertainment in German speaking regions yet.
This has to change!
What
we
demand
More LGBTQIA+-topics and players in the media by taking into consideration a code of practice regarding the topics:
- gender
- gender transition
- sexual identity and orientation
- ethnic origin
- disability/impairment
- body shape/body positivity
- diversity of age
- religion and world view
- socioeconomic and cultural background
The promotion of a diverse and equality-oriented working environment in media companies and institutions
To promote
visibility and representation
of queer people
and their relation- and partnerships.
The goal is to enable a minority to proportionately be part of decision making about personnel decisions, contents and topics and in the media to portray the reality of life.
Only by being present in everyday working life and making it visible in the media beyond stereotypical depictions can it be possible to successfully bring other lifeworlds closer to the heteronormalized working environment and audience and bring about awareness, knowledge and social respect, as well as keeping it.
We therefore demand, that
20% of the regular output
of all media productions
cover LGBTQIA+ contents and characters.
In human resource management of media companies – not only regarding the creative crew – concepts of diversity, equity and inclusion (DEI) must be introduced or refined and full-time DEI officers must be nominated.
In coordination with other associations and initiatives, we are currently working on an intersectional gender diversity quota.
In order to enforce our demands on a personnel level, it is however essential that as many as possible queer people come out themselves.
We ask all media professionals to do this!
The structural goal of the QMS is to provide the following media sections:
FILM / TV / STREAMING / RADIO
LITERATURE / GRAPHIC NOVEL / PUBLISHING
Working groups and individuals from these media sections develop and offer creative, practical suggestions, handouts and workshops for queer visibility and awareness.
Find out who already is part of our initiative in the German version:
QMS AWARDS e.V.
freut sich über
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A MEMBER
Are you interested in our work or our topics or do you want to get actively involved?
QMS AWARDS e.V.
freut sich über
Unterstützung
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QMS AWARDS e.V.
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