de gb
Eva Medusa Gühne
Max Weiland
Johanna Steiner
Helge Lodder
Patricia Hempel
Rumo Wehrli
Marcus Jürgen Zollfrank
Aşkın-Hayat Doğan
Dominik Djialeu
Andrim Emini
Alex Baur
Jess Schönrock
Michèle Lichtenstein
Alexander Tschernek
Julian Mars
Andrea Schmidt
Christian Bojidar
Florian Gärtner
Yun Huang
Manuel Finke
Fabian Schrader
Mario Högemann
Jonas Breitstadt
Barbie Breakout
Tim-Fabian Hoffmann
Michael Rühl
Ulrich Matthes
Noah Anderson
Jonas Gross
Stephan Bürgi
Jens Schadendorf
Andreas Hammer
René Cheng
Carmen Yasemin Zehentmeier
Peter Schulze
Dominik Bliefert
Julia Monro
Jan Krüger
Stefan Mey
Eva Maria Jost
Stephan Phin Spielhoff
Anne Roemeth
Michael Gugel
Daniel Baaden
Michaela Dudley
Benedict Weskott
Maurizio Onano
Lucy Ribeiro
Finn Valentin Nachfolger
Melina Seiler
Marvin Wiechert
André Hansen
Kathy Peters
Laurean Wagner
Frank Biehler
Lili Krasteva
Nicola-Rabea Langrzik
Patrick Hess
Fionna Frank
Markus Tomczyk
Oliver Broumis
Sonja Hilberger
Andreas Klaeui
Florian Appelius
Jim Baker
Jörn Grosse
Dieter Rita Scholl
Lukas Hansen
Laura Tamoj
Sabine Bernardi
Kadir Özdemir
Jemima Milano

About us 


of the people living in Germany refer to themselves as lesbian, gay, bisexual, pan-/omnisexual asexual or other.
That's according to IPSOS's "LGBT+ Pride 2021 Global Survey". And according to the same study, 3% of people in Germany describe their gender identity as trans, non-binary / non-conforming / genderfluid or "in another way". This puts Germany, along with Sweden, at the top of the 27 countries surveyed.

The media in no way represent that!

As part of a study on "Audiovisual Diversity" published in 2017
Prof. Dr. Elizabeth Prommer of the University Rostock stated:
"The German TV [and cinema] is heterosexual!"

The survey "Vielfalt im Film" ("Diversity in Film"), co-initiated by the Queer Media Society in 2019 and supported by a broad alliance of industry representatives, associations and initiatives of marginalized groups, takes a first and important step towards a nationwide survey on diversity and discrimination experiences of filmmakers in front of and behind the camera. The first results have now been published.

There are no representative surveys regarding the music, advertising and games industry, the print media, publishing and stage entertainment in German speaking regions yet.

This has to change!


More LGBTTIQ*-topics and players in the media by taking into consideration a code of practice regarding the topics:

  • gender
  • gender transition
  • sexual identity and orientation
  • ethnic origin
  • disability/impairment
  • body positivity
  • diversity of age
  • religion and world view
  • socioeconomic and cultural background

The promotion of a diverse and equality-oriented working environment in media companies and institutions

To promote
 and representation
queer people
and their relation- and partnerships.

The goal is to enable a minority to proportionately be part of decision making about personnel decisions, contents and topics and in the media to portray the reality of life.
Only by being present in everyday working life and making it visible in the media beyond stereotypical depictions can it be possible to successfully bring other lifeworlds closer to the heteronormalized working environment and audience and bring about acceptance, knowledge and social acceptance, as well as keeping it.

We therefore demand, that 10% of the regular output of all media productions cover LGBTTIQ* contents and characters.

In human resource management of media companies – not only regarding the creative crew – concepts of diversity must be introduced or refined and full-time diversity officers must be nominated.

In order to enforce our demands on a personnel level, it is however essential that as many as possible queer people come out themselves.
We ask all media professionals to do this!

The structural goal of the QMS is to provide the following media sections:

FILM / TV / WEB / RADIO (fictional/non-fictional)
JOURNALISM (text/image)

To this end the first working committees are currently being set up. On the one hand they are to work out the bases for corresponding study concepts, the results of which will frame our list of demands to media management and governments. And on the other hand, they are to develop and offer creative, practical suggestions, handouts with recommendations and workshops for our queer visibility in the respective fields.

Networking is important! The feedback on the founding of the QMS even more proved how important the need for personal and professional networking and exchange is​​​. But we are neither an agency for queer media professionals nor a job board, but an activist initiative.

Find out who already is part of our network in the German version.

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German version